Hyundai UK Has Pulled The Genesis Saloon After Selling Just 50 In Two Years
Rare car spotters take note: Hyundai has stopped selling the Genesis luxury saloon in the UK after shifting just 50 in two years. To put that into context, in 2015 alone BMW sold over 21,000 5 Series cars in this country.
The Genesis was added to the range to compete with the 5 Series, Mercedes-Benz E-Class and Audi A6, but very clearly didn’t deliver what buyers in that class really want – a badge, and diesel power. The Genesis wasn’t cheap and focused on smoothness and luxury ahead of fuel economy, using a 3.8-litre petrol V6 in a market dominated by diesels.
Originally it cost £47,995, which rose to over £50,000 by the time it was taken off sale. A base diesel German rival is about £14,000 less, so it’s not really surprising that it didn’t sell. Demand for a truly premium Hyundai product was overestimated, and the American-style spec clearly didn’t appeal to British buyers.
Off the back of such calamitous sales figures for the Genesis, Hyundai is reportedly in no hurry to bring its Genesis luxury brand to the UK. As part of that expansion of its upmarket activities, the Genesis saloon, as we knew it, is renamed the G80, and there are also G70 and G90 saloons for some markets.
For now, though, you can count the Hyundai Genesis among the rarest cars on UK roads. Most of us will never actually see one, so if you do, savour the, err, thrill.
Via: Autocar
Comments
I saw one a year ago and you say this now…
I once had a ride in one i Didnt know they were that rare! 😰
I’ve seen 2 of these and didn’t know how rare they were. ;-;
Welp…😕🔫
3 years later, everyone wants the Genesis…
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When a korean saloon car is rarer than a P1
I actually like the cars, I once got the chance to check one out…unfortunately the brand (Genesis) isn’t well known and still heavily associated with Hyundai… Also, they are sold at Hyundai Dealerships, which is also a problem, because no one wants his future V8 Luxury car sitting next to an i20 on the showroom
That’s strange, it’s doing pretty well in the US. I just looked up some sales figures and they sold nearly 25,000 in 2015. Still less than the 5 series (44,000), but not certainly not 50
When first introduced into the UK I read that Hyundai never expected to sell more than 60 units, and it was never marketed. I’m not sure why Hyundai bothered to sell this in the UK, but I’m glad they did, I’m totally enjoying the car. To give some idea of whet the British are missing out on, read this,
https://www.cnbc.com/2018/02/22/hyundai-luxury-brand-genesis-ranked-no-1-by-consumer-reports.html
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