The GTI sub-brand has been linked to fast Peugeot products for years, but now the company wants to bin the badge in favour of a new name. Decision makers at Peugeot are considering a rebrand to align with a shift to EVs.
The new 208 hot hatchback will most likely use an all-electric powertrain as opposed to a petrol engine, reflecting the general future direction of the company. At the Geneva Motor Show the 508 Peugeot Sport Engineered concept car was revealed, which was our first clue as to which name would be potentially replacing GTI.
Auto Express reports that Peugeot bosses favour ‘Peugeot Sport Engineered’ for upcoming performance models, which suggests GTI brand won’t be used again. Executives at Peugeot UK are said to be campaigning to hold onto the badge, to reflect the history it has across the country.
How do you feel about the demise of the GTI badge? Would you rather it stuck around, even to be used on an EV? Let us know your thoughts in the comments.