Don't Blog About BMW's 6-Series

Obviously they forgot to note the fact that I could have as much fun driving a Mercedes-Benz AMG C63 or a Honda Civic Type R and feel really joyful and truly happy. Anyway, their latest marketing campaign is now on some BMW 6 series based Eco-friendly concept car and they don't want us to blog about it. This is because they've said so in the BMW registered website: http://www.dontblogaboutthis.com/.

The thing is, the web is a place filled with people (like us) who will blog about it. I suppose reverse psychology is what the marketing men are reverting to these days. Aside from their “Joy” campaign that is. The wheels of marketing stop for no man.

And speaking about wheels, this 6 series concept car looks like a hybrid car to me. One simple thing that tells me so is that the car has large 20inch or so disc-like alloy rims (which are black like the rest of the car) but with tires that have the cross section of only 195mm with what looks like a 55 series profile. This shows that BMW wants the car to have as little rolling resistance as possible. Even with huge wheels.

Oh yes. We can also tell from the photographs that it has the puniest, tiniest exhaust ever to be seen on a BMW 6 series. This shows that it is fossil fuel powered also. It could be powered by a puny little 1.6liter engine from BMW's small engine stable. This could clearly mean that the car is a hybrid platform developed by BMW and as stated in the website, it is still in its early stages of development. Another translation - this could be the slowest (pretty obvious if you look at hybrids today and that puny exhaust tailpipe) and worst handling BMW 6 series derivative ever made.

From a short 13 second YouTube video located on the website, titled a-second-glimpse, we can also see that the car travels silently. Confirming that it is running silently, like it has an electric motor. It's either that or someone is using the Force to push the car quietly along the road.

Another difference that you can see from the standard BMW 6 series is that the nose is lower. The BMW nostrils are set lower and canted to the left and right into more of a V shape. This would make this concept car slightly more aerodynamic than the 6 series on sale at the moment.

What I can now tell you readers out there is do not head over to the website stated above. Do not look at the pictures that are also posted here. Do not bother with what BMW is trying to do. This is just the marketing team trying too hard again. Follow exactly what is stated as there's nothing to see here people, nothing to see at all.

So move along people, as it's a just hybrid concept car and nothing more. It is just a car with two engines and supposedly one that could save the whales, the rain forest, the Arctic from thawing out or the ozone layer from depleting. You'd be better off waiting for the launch of their little 1 series M coupe. Really.