The Chinese Hate 'New-Car-Smell' So Much That Ford Is Eliminating It
Ford is reportedly developing a process to eliminate the wonderful, marvellous aroma that comes only from a brand new car.
The combination of freshly-stamped leathers, resins and plastics all joined amid the lingering whiff of industry helps make a brand-new car one of the best-smelling things in the world. Unless you live in China, that is.
Analysts at JD Power say that the smell of a new car’s interior is actually the most frequently-reported problem in the Chinese automotive market, at more than double the frequency of the next-biggest frustration – cars not meeting their official fuel economy figures.
Chinese noses are said to be so offended by new-car-smell that many buyers will refuse to buy an overly pungent one. The market there is so large that Ford is taking no chances, choosing to develop a ‘baking’ process that effectively neutralises the smell we westerners love before it even gets to the showroom.
Ford has a team of 18 people whose job – bear with us – is to sniff every part of a new model’s interior and pick out the exact smells that risk the nasal ire of the Chinese. Most of these odours come from organic compounds in upholstery, plastics and soundproofing material just behind the cabin trim.
The current solution is not high-tech. It involves parking the car in direct sunlight, opening the windows a little, running the engine and putting the heater up high to ‘burn off’ the smells. Must do wonders for the environment…
Source: Detroit Free Press
Comments
With how big the Chinese market is, it isn’t surprising to see Ford’s attempt to keep them happy. Being the biggest complaint among Chinese buyers, this move could give Ford a huge competitive advantage over other manufactures in China. I wonder if domestic Chinese manufactures attempt to subdue the new car smell.
I guess they prefer cigarette ash and fish.
I don’t like it too. At least on new rental cars
Thats dumb… does that mean every new ford even in the USA and other countries wont get the glorious smell of new car?
Just make a minicab smell then they would like to have a new car smell
They like the smell of factory smoke more I guess
As long as its JUST for China, that will be fine by us Ford
Cut their noses off 😔😔
what kind of monster doesn’t like a good new leather smell
One phrase: GET ON WITH THAT SMELL FFS YOU SPOILED PEOPLE!. Why the fck you hate that smell for real not
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