Gumpert Has Risen From The Dead And Lost Its Awful Name
When creating a new supercar company, you really have to make an impression straight off the bat. Gumpert - the brainchild of ex-Audi Sport boss Roland Gumpert - did a pretty good job of that a few years ago with the Apollo, a stupidly quick car with bodywork that was as subtle as a punch in the face. And even that didn’t stop Gumpert going bust, with the company seemingly dying off after declaring bankruptcy in 2013.
Why do we say ‘seemingly’? Because Gumpert is back. Sort of. According to reports, Gumpert has been purchased by Consolidated Ideal TeamVenture - the same group of investors that bought the DeTomaso brand in April last year - but where it gets interesting is the name. The ‘Gumpert’ brand has been shelved, and the company has been renamed ‘Apollo Automobil GmbH’. That’s not such a bad thing, since - and we mean no offence to Herr Roland here - ‘Gumpert’ is a dreadful name for a supercar.
From the re-branded company we can expect a “brand new” Apollo codenamed ‘Arrow’; a car we’ll see in the metal as soon as the Geneva motor show in March. We might even be seeing it in some form even sooner than that, as Apollo’s new website currently has a count-down on it, which hits 0 on 11 January. Watch this space…
Comments
Can’t wait for Chris evens to review it (cries)
The thing is… I like the way the gumpert apollo looks
I seem to be the only one that actually like the way a Gumpert Apollo looks
This doesn’t look like the new Fiat 500 we were promised….
Finally!
You do know you just insulted this guy’s last name, right?
But I liked the name Gumpert. Strong and pissed off like the car. Not caring what others think while passing them.
The gumpert name suited the cars they made, not the most flare or style but kinda beastly.
Actually they produced the Gumpert Apollo 200Km away from my house..
We can expect something just as fast and powerful, 99% sure it’ll be more powerful than the past twin turbo V8 one.