Watch The World's Most Badass Pit Stop - London Style

Ever pulled up at the lights only to realise that you're due a refuel and tyre change? Us neither, but that's exactly what happened to this Atom driver in the heart of central London.

The idea behind this daring PR stunt was to promote Ariel's new AtomCup racing series, where drivers hoon cup-spec Atoms around UK racetracks over 8 weekends from April 'til October this year.

Pretty cool way to get attention, right? Then again, there'll always be haters...