VW Phaeton To Make Return in Next-Generation
Currently, the Volkswagen Phaeton is regarded as one of the examples of how not to be a volume manufacturer and go upscale.
Currently, the Volkswagen Phaeton is regarded as one of the examples of how not to be a volume manufacturer and go upscale.
This is despite the car's design and engineering excellence, of which have provided the lasting basis for even Bentley, with the Continental GT and Flying Spur. It is also a testament that years later, it is still highly competitive with only minor updating.
Companies like Hyundai have also shown that the upscale market can be tackled. We have yet to see how the Equus fares, but the Genesis has surprised many.
We went through this whole round of coverage regarding the Phaeton when the new car was unveiled in Beijing. We can say with certainty that the current generation Phaeton will not be coming to the U.S. This is on word from Volkswagen's Director for Press and Public Relations.
We reached out to him to get the official word, and that is that the next-generation car is under consideration for introduction sometime around 2015.
These news reports are referring to that vehicle. It is highly likely that the next-generation model will be coming here. Volkswagen's leadership has spoken about it and commented publicly.
Now, the head of the plant that makes the Phaeton has stated: “We have our eyes firmly set on the U.S. market...business is developing very well, we’re headed for a record year....
looking at a sustained upward trend, a really strong demand curve that’s also manifest in our orders.” He also confirmed the model coming to the U.S would be all-new. So there you have it!
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