U.S Launch for McLaren MP4-12C Delayed
McLaren's entry into the world of volume supercar manufacturing has been going pretty smoothly until now. The first vehicle, the MP4-12C was shown and a global launch planned. That included announcement of a regional director for North American operations earlier in the month.
McLaren's entry into the world of volume supercar manufacturing has been going pretty smoothly until now. The first vehicle, the MP4-12C was shown and a global launch planned. That included announcement of a regional director for North American operations earlier in the month. In addition, rumors about a Spyder model have already been swirling.
The regional director job entails setting up the retail network here in the United States to sell the supercar. Apparently, that job has been a bit more difficult than expected.
McLaren was planning a U.S debut for the MP4-12C at the upcoming Los Angeles International Auto Show in December, according to Edmunds Inside Line. Given the fact that the dealer recruiting process is going a bit slow, that debut is getting pushed back. Makes sense - they want to introduce the MP4-1C in the United States at a time when they can begin accepting orders for it Right now they aren't prepared to do that.
I can't say it is surprising though, given the current state of the economy. Hopefully as time goes on things will being to improve. It shouldn't cause too much of a disruption in McLaren's overall plans though - the car was always slated to be delivered in early 2011.
With dealers lined up and a rumored launch at the New York International Auto Show next year, that date should remain the same. Whatever you think about the MP4-12C's looks, it is great to see a new entry into the supercar market. Competition is good for everyone!
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