GM Pushes A Sonic Out of Airplane, Captures Result On Film

The Chevrolet Sonic subcompact is launching, and General Motors is readying a large advertising campaign to promote it. GM intends to gear the car to Generation Y (Millenials) who are looking for something affordable but still is cool. S

To us, the Sonic definitely seems to be the coolest vehicle in its segment, offering a blend of attractive design and impressive features versus the competition. What it really needs is a sport model, but we digress.

Given that it is a new nameplate, awareness needs to be built up. A lot of the Sonic's target market gets information from social media and blogs like us, so why not do something cool to get attention? One of the first ads for Sonic does just that, pushing the Sonic out of an airplane along with some sky divers.

A 27 camera film crew captures all the action, and you can check out the results of it below. Seeing the 2650 pound Sonic hurling toward the earth is an interesting sight to behold. You can check the ad out below, and let us know what you think of it in the comments.

http://www.youtube.com/watch?feature=player_embedded&v=JpwiqBCSN10#!