This Epic Electric Monster Truck Wants To Crush All The Things

We're not normally ones to pat the back of money-hungry energy suppliers, but this new advertising campaign is one of the best we've seen
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A battery-powered monster truck is the unlikely star of a new advertising campaign for one of Europe’s biggest electricity suppliers.

Bigfoot #20 is the world’s first all-electric monster truck. It has 30 separate batteries for propulsion, and six more to operate the brakes and steering systems. Safe to say that it will be pretty heavy. We’d love to see it crush some stuff, but sadly all the vehicles play disappointingly nicely (and quietly) in the ad.

This Epic Electric Monster Truck Wants To Crush All The Things

Joining Bigfoot #20 in the desert-based shoot is a range of electric vehicles designed to show the versatility of electric power these days. There’s a 200mph-capable electric motorbike, a prototype electric hypercar that hopes to top 240mph, and a Porsche 356 that has been converted to electric power.

The electric hypercar is the Raesr Tachyon Speed, which makes us think someone has been watching too much Star Trek. Packing many batteries and a carbonfibre body, the Tachyon Speed is claimed to hit 120mph from rest in less than seven seconds, which could make it even faster than the McLaren 720s

This Epic Electric Monster Truck Wants To Crush All The Things

Surprisingly, the campaign from E.ON is not called ‘yay for electric cars because we’re about to make an effing mint.’ It’s called ‘Freedom is Electric.’

It marks the launch of new investment to install around 10,000 super-mega-ultra-hyper-fast chargers across Europe that can recharge batteries three to seven times faster than today’s equivalents, which UK drivers are only just getting in fuel stations.

Raesr Tachyon Speed
Raesr Tachyon Speed

Pumping 150kW or optionally 350kW into an EV, these E.ON chargers will give a car over 250 miles of range in 20-30 minutes. Still not ideal, but it’s an improvement over the current 50kW units.

The company has already launched an EV-specific tariff in the UK. Allegedly ‘competitive’ on daytime electric rates, it’s then 33 per cent cheaper overnight to let you charge your electric car for less.

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Comments

Nishant Dash

When EV is better, more promising and (sounds) more fun than Petrol:

11/06/2017 - 13:33 |
128 | 14

Sounds? On this evidence, I hope you’re a demon on the guitar.

11/06/2017 - 13:35 |
54 | 2
RustX7 2.0

At monster truck show
“listen to that motor roar”
very quiet whining sound

11/06/2017 - 13:35 |
74 | 0

Triggers inner non car guynessessess
They can put a really loud sub woofer and play it at full blast so it’ll sound like a real thing.

inner non carguynessessess intensifies
They can use those panel vibrating magnetic speakers which would save weight and cost and give a more pleasurable sound experience.

non car guynessessess intensification intensifies to maximum intensification
AND WE CAN HAVE IT PILOTED BY AUTONOMOUS TECHNOLOGY THAT WAY NO ONE WOULD DIE AND WE WILL ALL BE SAFE FROM ANY KIND OF MAD MONSTROSITY THAT HUMAN WOULD BRING UPON US!!!

inner non car guynessessess dies out

Wow… what did I just say? :/

11/06/2017 - 13:46 |
42 | 0
TheRealBouss

10/10 marketing skeels

11/06/2017 - 13:47 |
4 | 0
suchdoge
11/06/2017 - 13:47 |
20 | 2
Anonymous

Can the truck crush some Prius’s? That would get me excited for the potential of electric vehicles

11/06/2017 - 13:48 |
16 | 0
Cars Against Humanity

Hard to imagine a quiet monster jam

11/06/2017 - 14:05 |
18 | 0
H5SKB4RU (Returned to CT)

Sorry, but a monster truck show is not the same without the fierce noise alongside the smoke, only hearing the cars bodywork getting crushed its like watching the hidraulic press chanel but in live…

Besides, quick is not the same as fast

11/06/2017 - 14:21 |
46 | 4

Couldn’t of said it better myself

11/06/2017 - 14:33 |
12 | 2
Anonymous

If electric cars are gonna be (and look) like this then a petrol-less future doesnt look that bad afterall tbh.

11/06/2017 - 15:42 |
4 | 4
Anonymous

In reply to by Anonymous (not verified)

That’s what they want you to think. Don’t let these monsters brainwash you!

11/06/2017 - 20:24 |
6 | 4
Nathan Vonlanthen

“Bigfoot #20 is the world’s first all-electric monster truck.” Traxxas E-Revo anyone ?

11/06/2017 - 16:17 |
4 | 0
Griffin Mackenzie

Electric monster truck? Nonononono

11/06/2017 - 16:28 |
12 | 2