Aston Martin One-77; Live and In Production Form

I've been following the One-77 thoughout it's development process, as Aston Martin dropped information on the car slowly over a long period. No more! The car has been fully revealed inside and out, live at the Italian show Concorso d'Eleganza.

Hello beautiful! The car is absolutely stunning, especially in live images. Definitely the most ultimate expression of Aston Martin's brand ideals ever. Yes, it's that good. The car was unveiled at the Grand Hotel Villa de' Este on the shores of Lake Como, Italy. The public at the Concorso d' Eleganza were allowed to vote on what they viewed as the best concept and the best production car.

Among eight entries, the Aston Martin One-77 won best in clase, taking 30% of the vote to win Concorso d'Eleganza Design Award for Concepts and Prototypes.

Aston Martin Design Director Marek Reichman had this to say about the award: "To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design."

Here is a picture of the never-seen before interior. The interior is entirely hand-crafted, befitting of it's ultra-expensive $1,000,000 + asking price. In fact, the official pricetag is just about the only thing we don't know about the Aston Martin One-77.  

We'll see how long Aston Martin decides to withold that information. If the past is any guide, they'll stretch the announcement out as long as they can. Who can blame them though? The One-77 is an amazing car and the way they've done the launch has garnered a lot of press for the company.

The only thing I wish different about the car was that more of them could be sold; 77 is an extremely small number. I guess that's what makes it special though.