Volvo's Polestar Brand Is Revealing Its First Car Via A Big Instagram Puzzle

Polestar is using an innovative method to tease its first ever car, by revealing it in square sections on Instagram

06 Oct 2017

Loading this video will expose you to potential cookies and tracking by the provider

The first ever car from Volvo’s Polestar brand is due to be revealed on 17 October, but if you’re feeling impatient, quite a bit of the car has been revealed already.

On the face of it, what Volvo started doing a few days ago - putting out very close-up shots of the car on Instagram - looked like the worst teaser campaign ever. But on closer inspection, the caption spells it out: “time to put the pieces together.” That’s right, it’s basically a big jigsaw puzzle for you to put together in Photoshop.

We did just that in an idle moment, cheating a little by mirroring the image to fill in a few of the blanks. And from the bits we can see so far, it’s looking like it’s going to be a handsome car.

As a reminder, this won’t be a Volvo Polestar - the firm’s performance arm is becoming a standalone concern, with its own separate branding and even its own unique car designs. It’s not just another BMW M Division, in other words.

As for what will power the brand’s opening salvo, we’d expect a modified version of Volvo’s ‘T8’ hybrid powertrain, with a power output some way north of the 400bhp it enjoys right now.

Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.

Comments

No, you will not be driving one anytime soon.
No, you will not get to own one for only 30 grand.
No, it will not have a 5-pot.
No, it will not be manual.
No, it will not be able to compete with a Tesla.
No, it is neither a Volvo nor a Panzerkraftwagen.
Yes, I will be very happy if I am wrong about anything I just stated.