VIDEO: Lexus CT 200h "Dark Ride" Trailer
The long-awaited (in some circles) Lexus CT 200h was finally introduced at the Geneva Auto Show in February. Shortly after, the car's introduction in the United States was confirmed by Lexus. At the time, Lexus said it would be debuting the car with a "breakthrough interactive short film.”
The long-awaited (in some circles) Lexus CT 200h was finally introduced at the Geneva Auto Show in February. Shortly after, the car's introduction in the United States was confirmed by Lexus. At the time, Lexus said it would be debuting the car with a "breakthrough interactive short film.”
This is what they were talking about, and you can check the video out below, along with going to the new website, the Darker Side of Green, setup around the campaign.
Certainly an interesting way to debut a vehicle. We're eager to see how it turns out, it looks kind of cool to us. What do you guys think?
http://www.youtube.com/watch?v=p0KhesoAZcI&feature=player_embedded
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