There's A Ferrari SUV Coming, But Don't Call It An SUV
The Ferrari SUV will have ‘hidden’ rear doors and strictly won’t be called an SUV when it arrives in 2021, according to reports, as the Italian brand continues to attempt to divert speculation over the controversial future model using crafty phrasing.
Autocar quotes automotive analyst Max Warburton as saying that Ferrari’s comments apparently denying an SUV project exists are explained by semantics. The firm’s commercial chief Enrico Galliera said:
“We are not producing an SUV, because an SUV is not a sports car – it can be fast, but it’s not a sports car. We are not producing a four-door, because while a four-door can be fast it’s not a sports car.
“Ferrari has to remain consistent, doing what we know to do, which is delivering cars that are able to deliver emotion: sports cars.”
But Warburton claims that the company will get around these words by using a ‘clever hidden arrangement’ for the rear doors and arguing that its SUV, codenamed F16X, isn’t an SUV at all. It may even come up with an entirely new descriptor for it to try to dodge the SUV tag altogether. The term FUV has been mooted, to mean ‘Ferrari Utility Vehicle’.
Having been toying with the idea of an off-road model for a decade, Ferrari would like to sell around 2000-3000 per year targeting growing super-luxury markets like China. Rivals would include the Lamborghini Urus, plus the competitors from Rolls-Royce and Aston Martin. We’d expect it to eclipse the GTC4 Lusso as Ferrari’s most practical car.
Comments
Well because Ferrari is only interested in sportscars and supercars and a bit of a grand tourer just like the California T and the GTC4Lusso. And what would be the sound of the engine?
I’m guessing there would be a V8 Turbo and a V12 - maybe a hybrid by 2021
If Ferrari want to stick weird, half-suicide-doors, a-la the RX-8, on an FF and try to sell it to the SUV crowd, more power to them. But if Ferrari reengineer a Chrysler and try to call it a Ferrari, I hope Enzo rises from the grave and destroys them with his laser eyes. (Little known fact: Enzo Ferrari could shoot lasers from his eyes.)
As long as it’s all done in-house, no rebadged jeep like maserati’s effort, then it’s cool
Today is a sad day.
It kinda doesn’t look to me like a SUV… I would rather call it a “Grand Shootingbrake” 😅
does the FUV stand for fat ugly vehicle
I don’t see why people are complaining so much! It gets the public interested in the brand, and it gives them more money to invest in the models us petrolheads care more about!
I think it’s basically, that now the one brand that said: “we are never going to build such an abomination” has now sold itself out.
The bigger question though is: Why do people even like these stupid huge lumps of metal…
Like Ferrari isn’t a massively famous supercar maker known by everyone and their grandparents.
Ferrari SUV? Really?
knowing that they have a car called “ferrari the ferrari” it wouldn’t be a suprise of they called this the “ferrari not an SUV”
I knew it, Ferrari just sold his soul for the sales, just like Lamborghini, Maserati, Aston Martin and Alfa, well I hope that means we can see more awesome SPORT cars in the future
So sad. Ferrari is still in denial. Whatever you need to tell yourself I guess.
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