Subaru "Toyabaru" Coupe Set To Debut at Geneva

Toyota's efforts to capture the youth market haven't performed as well as they had hoped. The Toyota brand has been bogged down by recalls and reliability issues, but there is a deeper underlying problem. The company has seemingly abandoned the enthusiasts altogether, and with it the youth market.

The Toyota FT-86 Concept was introduced in an effort to combat that. Toyota has aimed to attract young enthusiasts by producing an affordable, rear-wheel drive coupe. That definitely is a good way to start doing that.

The latest reports have pegged the new model coming under the Scion brand here in America. But what about the Subaru version....the much-discussed "Toyabaru?" It has been confirmed to make an appearance at the Geneva Motor Show.

Subaru is one of the only brands to have actually thrived throughout the economic downturn, and Toyota has a 16.5% stake in its parent company, Fuji Heavy Industries. A rear-wheel drive sports car has been in joint development between the two companies since 2008.

We've seen Toyota's concept, the FT-86 but nothing from Subaru. We're slated to get our first glimpse of Subaru's model at Geneva.

Unfortunately, the car debuting won't be the production version, but instead a lightly-vieled preview dubbed the Subaru Rear-Wheel Drive Sports Car Technology Concept.

Rear-wheel drive as in, not likely to be all-wheel drive like most Subarus. There has been so much anticipation for these two particular cars, we can't wait until the production versions finally are announced.

When that will happen is anyone's guess. Until then though, Geneva will hold us over about what's in store for Subaru's version of the new sportsc