Sit Back, Relax, And Get A Load Of Honda’s Bombastic New Advert

Honda shoved all of the new stuff it's building this year - including the Hondajet, an NSX and a Civic Type R - into a spaceflight-themed ad, and threw in a Senna reference for good measure

Honda has made something of a name for itself when it comes to cool adverts, so whenever a new one’s out, we take notice. While this latest effort - titled ‘Ignition’ - is far from the company’s best (we’re not sure the brilliance of the ‘Cog’ commercial will ever be topped), it’s nonetheless worth a watch, particularly with that little Ayrton Senna appearance.


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