Scion Introduces "Take on the Machine" Game

The new 2011 tC was introduced at the New York International Auto Show this year, and it will be hitting showrooms October 1st.

The brand is excited about the new tC, as the 2011 model is the first redesign of the tC since it hit the market in 2004.

In case you haven't noticed, there is also a full-scale marketing campaign going on currently to introduce the new coupe. To promote the tC, Scion has created a new game dubbed "Take on the Machine."

But it isn't just any game, it is an augmented reality game - and it is quite entertaining. Using simply your web browser and web cam (keyboard operation is available as well), you can steer your Scion TC through a variety of urban obstacles.

All you need is a printer, webcam and some time. Head over to Scion's website to check it out.