Toyota Reports 75,000 Prius Pre-Orders

The Prius price cut that Toyota recently announced is having a huge effect! That move was in response to Honda and it's "hybrid for the people" the Insight. Recently the Insight became Japan's top selling vehicle, the first ever hybrid to take that top stop.  No doubt that was a huge achievement!  Everyone speculated the Insight would leave the Prius in the dust with such low pricing.

I guess that might not be the case! After the price cut, the Insight reign as number 1 may not last long, considering these numbers coming out of Toyota. I wrote an article recently stating that Toyota was expecting 40,000 preorders for the Prius when all was said and done.

Well they blew past that estimate!  Japanese newspaper the Nikeii is reporting 75,000pre-orders for the car! That is an incredible figure for many reasons. The Prius sold 73,000 units last year.  That means Toyota has more pre-orders for the car than it sold last year entirely!  Not to mention this figure is far more than the pre-orders that Honda garnered with the Insight (21,000).

It will be interesting to see this war being played out between the two, and if it will carry over into other countries as well. The Insight has forced Toyota to lower the price on the Prius, which is a much better vehicle (in my opinion at least). So one thing is for sure, competition like this can only be good for the consumer.