SEMA 2011: Hyundai Brings SC Genesis, Velosters

A phrase I'm sure you're tired of hearing: "Hyundai's on a roll!"  Of course they are.  Sales are up.  Residuals are up.  They're making cars that people want because they're nice, not because they're 10% cheaper and 50% better warrantied.  And now that Hyundai's gone past cheap, they're going for exciting.  Sort of.

The big thing for Hyundai is the Veloster.  So big in fact, they brought six of them.  But more interesting to me than the front-drive, Accent-based Veloster is the Genesis Coupe Hurricane SC concept.

The big news is the supercharger, if you missed it.  The Magnuson blower sits to the side of Hyundai's 3.8L 24v V8, breathing 6-7psi of boost through an air-to-water intercooler on the top.  A set of Deutschworks 600cc injectors and a high flow fuel pump take care of the AFR's, and an RMR exhaust and intake setup add power.  But this isn't just a SEMA show toy, they went to lengths to ensure it can be driven hard without blowing up as evidenced by all the coolers.  Perma-Cool units were used for engine oil, power steering fluid, and differential fluid, with a MOCAL differential fluid pump.  A SPEC flywheel and Stage 2 clutch makes sure the blown V6 can put the power down, while a Torvec IsoTorque rear diff splits the power.

The bodywork is more extreme than RMR's 5.0 Tau-swapped Genesis, and I'm not really a fan of the huge jutting front bumper.  All aero bits come from RMR, including the front bumper, side skirts, rear carbon decklid/spoiler, rear valence, hood and grille.  Enkei 19" wheels (8.5" front, 9.5" rear) and Hankook tires, a Bilstein suspension setup with a Cusco strut brace help out the handling, and there's a (probably necessary) Brembo brake upgrade at all four corners.  The interior gets a custom Katzkin suede treatment and a Harman/Lexicon stereo system, but is otherwise stock.  It's a remarkably developed car considering it was made to show at SEMA.  Any guesses on if Hyundai will sell this supercharger setup as a warrantied add-on or a factory model?

As for the Velosters - I showed you pictures and a few details of two of them (the PM Design and ARK Performance models) in Part I of the preview post, but now we have real pictures and information on all six.  First up is the ARK Performance turbocharged one (pictured right), that looks a lot less crazy in the flesh.  The matte-black wrap is sinister, if a bit played out at this point, but the visible front-mount makes up for it.  The bright-green roll cage in the interior is pretty neat (visible through the windows), but I'm not sure if I'm totally sold on the bolt-on overfenders.

PM Design/UTI's Veloster looks great.  the Smurf-blue on black paint scheme accentuates the Veloster's lines nicely, and they got the stance just perfect - great offset, beefy tires, not overdone.  The interior is a trip, though.  Tan buckets with green Takata harnesses, and a Snap-On toolbox where the driver's side rear seat would go.  There's also a set of Snap-On tools, an amplifier, and a Nitrous Express bottle in the rear hatch, along with a subwoofer and some Royal Purple fluids.

Hyundai also brought 3 different Velosters done up by Remix, each with a theme:  Music, Gaming, and Technology.  They're all fairly similar, so here's the best looking one - this evil flat black audio-themed car.  It's got a built-in guitar amp, suede interior surfaces, and an electric guitar hanging from the roof.  The bright green one is gaming-themed, and includes an XBox, wireless controllers, and a giant flat-screen TV in the trunk.  The monochromatic white one is tech-themed, and it's got a Mac Mini built into the dashboard, on-board wifi, and a big flatscreen monitor with a keyboard and a mouse in the trunk.

If there's a modified Hyundai somewhere, chances are RMR had something to do with it.  They were very busy for the SEMA show - another concept they presented is this tasty-looking Veloster RMR Rally car.  RMR first revealed their rally Veloster at the Chicago show in February, at that time with a 2.0L turbocharged motor, AWD, and 500bhp.  This is likely the 2WD version, but either way it looks wicked.

Gallery below with all the stuff that wouldn't fit in between the text!