Lancia, Chrysler to Share Vehicles

There has been quite a bit of brand reshuffling going on at the combined Fiat-Chrysler lately. They have gotten their own CEOs for each individual brand, along with "profit and loss" responsibility. That reshuffling has included making Lancia's CEO Olivier Francois also the CEO of Chrysler.

That change is supposed to signal what Fiat intends to to do with the Chrysler brand. Lancia has met quite a bit of success lately, introducing products like the Delta and continuing despite a small lineup without much variety.

It currently consists of hatchback vehicles, with no sedans. Fiat intends Chrysler to help out with that, starting at the top of the lineup.  The Lancia Thesis was the brand's full-size sedan, but was recently discontinued without a replacement.

The car's replacement is being developed on the Chrysler 300C's rear-wheel drive platform, along with the new Alfa Romeo executive sedan. In addition, a mid-size sedan is rumored to share with the next-generation Sebring.

As for Chrysler, the Delta or other small Lancia could fit in the void that the brand currently has. The Delta would make the most sense, as it is a compelling product and the smaller end of the spectrum is already being covered in the U.S with the Fiat 500.