Both cars have just gone on sale in the UK in Competition guise only (that means no manual gearbox for us) with a starting price of £74,755 for the M3 super saloon and £76,055 for the M4. For comparison, you’re looking at $72,800 and $74,700 in the USA for the pair in Comp trim, and €87,244 and €88,706 in the car’s native German market.
Sounds like a lot considering the E92 M3‘s launch price was just over £50,000. Adjust that price for inflation, though, and you’re looking at a very similar figure to the G80 M3 and G82 M4.
The rinsing of your current account doesn’t end there, of course, with BMW offering some punchily-priced options this time around. A peruse of the UK M4 configurator reveals items like £3985 Frozen Brilliant White BMW Individual paint, various £2000 leather interior choices and a £1750 Technology Package.
These pale in comparison to the £7995 M Pro Pack (carbon ceramic brakes and M Driver’s Pack bundled into one option) and the £6750 M Carbon Pack. By selecting these and all of the other most expensive options, we were able to inflate the base price to a whopping £101,875. M5 money, in other words.
You can at least trim that figure by bundling some of the spendier bits into the £11,250 Ultimate Pack, although it still ends up comfortably over the £100k mark at £100,135. Do the same with the M3 Competition, and you get a figure of £98,835, down from a peak figure of £100,575.
How would you spec yours?