Matt Kimberley profile picture Matt Kimberley a year ago 40

Polestar Is So Excited About Its New Car, It Did A Swear

With the launch date for the new Polestar performance car just days away, it seems the excitement might have gone to the company's head

Remind me later

Oo-err. I say! Steady on, Polestar. After the official launch date for the brand and its first model were confirmed for October 17 in Shanghai, China, the firm has gotten a bit sweary.

The company has released this video; probably the only official car promo video we’ve ever seen openly swear. “No bullshit,” it says. If it wasn’t relating to an electric car, we might be more impressed, but we’re going to have to get used to EVs maybe faster than we thought. Watch Polestar setting out its stall in the clip above.