Won't Someone Please 'Do A Singer' For An Attainable Price?

Singer Vehicle Design's new project has turned us into gibbering wrecks with its beauty, technical excellence and desirability, but while we love the concept, what we really want is something we could potentially afford one day
Won't Someone Please 'Do A Singer' For An Attainable Price?

Singer Vehicle Design’s new collaboration with a dream-team including Williams Advanced Engineering, Brembo, Michelin, XTC, Recaro and others is predictably incredible. Everything from the full wide-body carbonfibre suit it wears to the 4.0-litre, 9000rpm air-cooled masterpiece slung out back is the stuff of dreams. At least, for the ultra-rich.

After we’d finishing dribbling and giving it the exposure it deserves, the come-down soon delivered a fleshy slap to our collective psyche. The Dynamics and Lightweighting Study costs from $1.8 million, and according to a Top Gear interview with Rob Dickinson, the man behind Singer Vehicle Design, there’s actually not much profit margin in that.

Won't Someone Please 'Do A Singer' For An Attainable Price?

As well as leaving us as dumbfounded as a dog’s reflection, that price provokes an inescapable sadness. Such a vast investment in a car will be beyond any of us unless you’re sitting on some kind of game-changing technology or medical miracle cure that will be worth billions by Christmas. Sure, we’re glad to know that such rarefied cars exist somewhere in the wide world, but we don’t just want to spend our lives searching for a glimpse of one at a Cars & Coffee meet. We want to own something like this.

It goes without saying that if Singer isn’t making much money out of the 75 planned examples of the 964-based restomod, the costs involved must be astronomical. To pay the kind of companies we mentioned above to create bespoke pieces of equipment just for this car costs serious dollar and it simply couldn’t be done the same way for less money.

Won't Someone Please 'Do A Singer' For An Attainable Price?

On the other hand, there has to be another way without asking for the moon on a stick by lunchtime. We don’t need Titanimagnesicarbonium gear levers, diamond-studded fuel gauges or seat stitches made of otter whiskers. We picture straightforward but lusty projects based on old Golf GTIs, Subaru Impreza WRX STIs, the original Porsche Boxster, R56 Mini Cooper Ss, early Audi S and RS motors, Ford Focus RSs and STs; the potential modder fodder is endless. So is the catalogue of off-the-shelf upgrades.

We picture a company in the image of Singer who could ‘reimagine’ affordable classics into more than the sum of their parts with a cohesive and classy spectrum of changes. Imagine a turbocharged Mini with an engine overhaul for more power and charisma, an even sweeter gear shift, better suspension and a subtly enhanced look with a wider track, flared arches and dramatic homage-spec wheels, mimicking the effect of the deep-dish Fuchs-style BBS wheels on the Singer.

Even Jay Kay was a fan of the B5 RS 4 Avant
Even Jay Kay was a fan of the B5 RS 4 Avant

Think about a B5 Audi RS4 Avant with the same treatment. It was a great-looking car anyway, but with wider, sculpted arches, LED headlight clusters, a similar but deeper and more aggressive bumper set, a more focused set of seats and a reliable engine tune, it would be something many of us would work our backsides off to own.

That’s the point, here. We all know that, miracles aside, we’ll never be able to slap a wad of large-denomination banknotes across Singer’s metaphorical face. Instead, we want to see something built with a similar ethos over and above what most DIY mechanics could produce themselves, but scaled back to a much more realistic price point: a price point that could make ownership possible one day – even for the likes of us.



“Won’t Someone Please ‘Do A Singer’ For An Attainable Price?”
That’s impossible. What makes projects like that incredible is the amount of detail and man-hours. Cars like that are hand made, which requires thousands of man-hours and that’s not cheap. And if you’ll try to make it cheaper, you’ll end up with something else.

07/14/2018 - 12:51 |
150 | 6

In reply to by Anonymous (not verified)

That’s not the point. Hundreds of those hours go into making an incredible interior, and as the article says, we’d rather just have the oily bits at the end of the day accompanied by an affordable price tag.

07/14/2018 - 13:03 |
28 | 4

In reply to by Anonymous (not verified)

True, but a more humble base like a kp60 starlet, kadett c, Mk1 rx7, etc would work. I don’t think modern cars like a mk2 focus st would sell so well

07/14/2018 - 20:01 |
2 | 0

Well, if that’s what the erotic industry wants .. I’ll do a Singer if you pay me well lol

07/14/2018 - 13:11 |
8 | 0

A car that’s handbuilt by masters of their craft in thousands of hours with an incredible attention to detail is going to be very expensive, what did you expect? It’s very hard to make use of automation when restoring an old car, since every example is different from the one before, so it’s going to end up with handcraft for each and any vehicle that rolls out of the shop. This is not going to be affordable. What is affordable even? A five-digit sum? Restoring the body can be more expensive than that already.

Restoring a classic car is a very expensive process if it’s done by a professional shop, engineering and fabricating new parts to make it better is even more expensive.

07/14/2018 - 13:38 |
32 | 0
Matt Robinson
Matt Robinson

In reply to by Jakob

Other Matt’s not suggesting something like this will ever be cheap, but the DLS Singer is a very extreme example of a resto-mod given the attention to detail and the materials used.

Cars like the David Brown Mini (which is £50k) prove that it IS possible to do something similar with a less exotic starting point and with a little less adamantium and unobtanium https://www.carthrottle.com/post/the-classic-mini-has-been-remastered-with-new-engines-and-tech/

07/14/2018 - 15:35 |
16 | 2
JenstheGTIfreak (pizza)

Please leave old Golf GTI’s alone kthxbai

07/14/2018 - 13:57 |
2 | 8
Aaron 15

Theon Design (UK-based company) make singer cars, but at a third of the price - check out this video! https://youtu.be/etd0U77FUrc

07/14/2018 - 14:41 |
6 | 0

They can also restore old 911s as well as customise them!

07/14/2018 - 14:41 |
0 | 0

lol, I commented this, looks like you beat me to it

07/14/2018 - 21:12 |
0 | 0

I’ll do Alex Turner for any price…

07/14/2018 - 14:45 |
0 | 4

You don’t have to go full Singer to restomod, there are less expensive things to work on.

07/14/2018 - 16:44 |
2 | 0

What’s the cheap equivalent Porsche 911? Something you can make incredible. Old VWs?

07/14/2018 - 19:09 |
2 | 0

An old English roadster maybe? They aren’t really cheap either, but compared to the stupidly inflated prices of air cooled Porsches, they are a relatively good deal.

07/14/2018 - 22:21 |
0 | 0
AAA Insurance

Anyone heard of theon design? Cheap singers are essentially what they build, but there are going to be compromises, regardless.

07/14/2018 - 21:09 |
0 | 0

They are cheaper for s reason, still nice car, but way less attention to detail

07/17/2018 - 00:32 |
0 | 0

put some singer in the passenger seat

07/14/2018 - 22:57 |
8 | 0



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