VIDEO: Aston Martin Cygnet "Viral" Video

The latest trend in online automotive advertising is to create "viral" videos, that aren't really viral at all. Still, they make for some entertaining watches sometimes. Aston Martin's newest is for the Cygnet, showing two "free runners" dodging various obstacles to reach a Cygnet.

For a few different reasons, we're not sure the point of the video - the Cygnet isn't even going to be available to the public, so what is the point of drumming up interest? This somehow doesn't seem aimed at the traditional Aston Martin audience.

Also, if you want to appeal to non-Aston Martin buyers, I think normal Astons will do just fine. It also seems to project the message of running past real Aston Martins to reach a - Cygnet? Hmm, doesn't seem quite right - check out the video below and leave your thoughts.

httpvh://www.youtube.com/watch?v=ICs-2e-Cf_Q