The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

Ram has released the latest in a line of luxurious special edition pickups that apparently celebrates the southern cowhand lifestyle
The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

Some things about American lifestyle just don’t resonate with our own quaint little island, and most of those come from the southern states. Take this, for example: a two-tone, brown- and cow-themed pickup designed to (oho!) lasso buyers from farming states like Texas.

As well as a two-tone RV Match Brown paint job, which in the UK would go down about as well as a return to mullet hair styles, the Laramie Longhorn Edition Ram 1500 has ‘real barn-wood’ interior trim. Is that a good thing in Texas?

The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

This cowboy chic truck has Longhorn ‘belt buckle’ logos on the upper glove box door, on the centre console lid’s leather surface, the front doors and the tailgate.

Just in case you weren’t convinced of its authenticity, the inside features more cow than a small ranch. Leather covers the dashboard, door trim inserts, armrests, instrument panel and centre console, for starters. Some of it has even been textured to look like alligator skin.

The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

Your interior colour options are Light Mountain Brown on Mountain Brown (no points for imagination), or Cattle Tan (because cows) on Black.

Buyers could hardly complain about the level of kit the special pickup offers. The four main seats are heated and leather-trimmed, with all-round seat cooling offered as well. You can add 20- or even 22-inch wheels to features like a 4G WiFi hotspot, five USB ports, a 12-inch touch-screen with split-screen capability and adaptive LED headlights.

The Laramie Longhorn Ram Is The Cow-Themed Pickup Texas Will Love

Not exclusive to the Laramie Longhorn version, but still pretty nice nonetheless, are the latest Ram 1500’s 102kg (225lb) weight reduction, 5.8-tonne (12,750lb) maximum towing capacity and eTorque mild hybrid drivetrain.


theAQUAwolf (audibros)

As much as the farmers love it they still won’t be able to afford one… great truck though. :P

01/30/2018 - 08:05 |
88 | 6

There are a lot of Ritch Texans

01/30/2018 - 12:10 |
38 | 0

I farm, and I know a lot of guys that do. I guarantee that not a single one of us would ever buy this thing. Too much useless crap is in it and as a farm truck, it’s too nice. Maybe as your goin to town truck it would work, but unless you’re super loaded, you aren’t gonna buy one.

01/30/2018 - 13:52 |
20 | 0

The farmers would just buy a base-model Ram, they wouldn’t care about heated seats. Especially in Texas.

01/30/2018 - 16:49 |
4 | 0

Ride ‘em cowboy!

01/30/2018 - 08:19 |
0 | 0
Christian González Alfonso 1

It needs a longer bed, double rear wheels, a bullbar and a gun rack to go full AMERICA

01/30/2018 - 08:32 |
50 | 0

RAM 3500 should do nicely :)

01/30/2018 - 09:07 |
18 | 0

Down here in Southern… Canada, my grandpa has one of these. A 2012 Ram 2500 Laramie Longhorn crew cab 8 foot box and it’s positively massive. All finished in saddle brown pearl, for the grand sum of $83k CAD. Oh, and did I mention it’s a 6.7 Cummins with a Diablo-tuner boost controller making around 600hp? Yep, that’s his daily…

01/30/2018 - 10:09 |
40 | 0

Southern Canada, which province?

01/30/2018 - 13:38 |
0 | 0
Ray Sloan

The new ram also has active aero. The f-150 did it first but ram takes it a step further

01/30/2018 - 10:55 |
2 | 2

Seems a tiny bit futile, from one perspective.

01/30/2018 - 11:37 |
2 | 0
ShadowHuayra (HemiPower)

A truck named after cigarettes. America everyone…..

01/30/2018 - 10:59 |
2 | 2

I thought that was only in the Simpsons…

01/30/2018 - 11:36 |
0 | 0

Lol, never thought of that…

01/30/2018 - 13:40 |
0 | 0

Longhorn cattle

01/30/2018 - 23:40 |
0 | 0

1) Invest in developing a Hemi version.
2) Export to Europe.
3) Have a huge income from the boom.

Do it, RAM!

01/30/2018 - 13:36 |
2 | 0
Ray Sloan

In reply to by Anonymous (not verified)

They are considering rhd for AUS if the market demand is there

01/30/2018 - 17:59 |
2 | 0

In reply to by Anonymous (not verified)

It is a cool concept, but big trucks aren’t the best for city driving. Abd most of the driving in the europe happens in the cities.

01/31/2018 - 08:16 |
2 | 0

I like this

01/30/2018 - 13:39 |
2 | 2

This is not a Ram, this is ridiculous.

01/30/2018 - 13:51 |
2 | 4
FLixy Madfox

In reply to by Anonymous (not verified)

What is a Ram?

01/30/2018 - 17:49 |
0 | 0

Is it just me or am I getting a GMC Canyon vibe off of this?

01/30/2018 - 13:54 |
6 | 0


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