Aston Martin Cygnet a Go for Production

Over the course of time, luxury manufacturers have been on a relentless drive to make their vehicles more accessible. Models at manufacturers like Audi, BMW and Mercedes-Benz have proliferated up and down the spectrum.

Today's global luxury market is in the millions of units. Many have often equated size with luxury - as in, the bigger the better.

What is different than size though is compromising brand values - and many have decided Aston Martin has done so with the Cygnet minicar. Regardless, it is a go for production.

It is unclear what the exact motivation is behind the car - most likely governmental fuel economy regulations. Selling a few hundred of these a year with high MPG numbers should help things out significantly. There is also likely a high profit margin on each car, depending on the asking price.  What is still unclear is the plan for sales of the new Cygnet. Will it be available to current Aston Martin customers only? Will it be priced like an exclusive luxury item?

The smart money would be to make it available to existing Aston Martin customers only, and at a high cost. In this way it would be positioned as true luxury item sold in limited quantities.

Aston Martin has spoken of this sales method before, being the automotive equivalent of a luxury tender to a yacht. The worst thing for the Aston Martin brand name would be to have the Cygnet available to anyone, with a price tag that is attainable.