Gumpert Has Risen From The Dead And Lost Its Awful Name

When creating a new supercar company, you really have to make an impression straight off the bat. Gumpert - the brainchild of ex-Audi Sport boss Roland Gumpert - did a pretty good job of that a few years ago with the Apollo, a stupidly quick car with bodywork that was as subtle as a punch in the face. And even that didn’t stop Gumpert going bust, with the company seemingly dying off after declaring bankruptcy in 2013.

Why do we say ‘seemingly’? Because Gumpert is back. Sort of. According to reports, Gumpert has been purchased by Consolidated Ideal TeamVenture - the same group of investors that bought the DeTomaso brand in April last year - but where it gets interesting is the name. The ‘Gumpert’ brand has been shelved, and the company has been renamed ‘Apollo Automobil GmbH’. That’s not such a bad thing, since - and we mean no offence to Herr Roland here - ‘Gumpert’ is a dreadful name for a supercar.

From the re-branded company we can expect a “brand new” Apollo codenamed ‘Arrow’; a car we’ll see in the metal as soon as the Geneva motor show in March. We might even be seeing it in some form even sooner than that, as Apollo’s new website currently has a count-down on it, which hits 0 on 11 January. Watch this space…


Juha Arkkukangas

Gumpert apollo is the definition of function over form. I love it! :)

01/04/2016 - 15:14 |
108 | 1

Exactly what I thought :D

01/04/2016 - 17:47 |
1 | 0

Uhm. If by function you mean: accelerating and braking so fast that your seat has an imprint of your spinal discs, your eyeballs have popped out of your skull and you and your passenger have puked on the dashboard so badly that the exterior looks better than the interior, than yes.
If however by function you mean: hauling two shittons of cargo in the middle of a blizzard so intense you can hardly see past the front bumper, the Defender takes the cake.

01/04/2016 - 18:53 |
7 | 27

Here’s a fact for you: Roland Gumpert was the leader of Audis racing team in the eighties and has helped Audi win 25 rally championships and 4 world rally champion titles. Yes: This man gave us the quattro (and the iltis)

01/04/2016 - 15:17 |
52 | 0

excuse me but I want to report something……an account named (Repost Police) comments under my posts that the content is not mine…..i don’t say that the content is mine but this is irritating i just want to have fun with the app and i want to upload what is funny for me i do not want to have any profit….. Please have a look or report it. Thank you for your time.

01/04/2016 - 15:30 |
2 | 4

Report it. Moderators will take a look to it

01/04/2016 - 15:33 |
0 | 2

Probably the ultimate engineers’ supercar. Screw design, let’s make it stupidly fast and effective

01/04/2016 - 15:39 |
25 | 0

And XCAR is now Carfection

01/04/2016 - 16:04 |
0 | 0
Robert Magee

In reply to by DeLeon

Wait what? Is this a joke?

01/04/2016 - 16:14 |
0 | 0

Illuminati confirmed.

01/04/2016 - 16:09 |
0 | 0
Jordan Mellinger

Should have named the whole company Apollo, the name in my mind brings to mind Saturn V, speed, power and engineering limits.

01/04/2016 - 16:14 |
1 | 1

They DID name the whole company “Apollo” ;)

01/04/2016 - 17:27 |
9 | 1

Yay! On my birthday!

01/04/2016 - 16:49 |
0 | 0

If this car was a band,it will be Rammstein
Great to see this car happens again

01/04/2016 - 17:19 |
5 | 0

Well… i google didn.t know about this :)

01/04/2016 - 17:19 |
2 | 0

Sponsored Posts