BMW’s ‘The Hire’ Film Series Is Getting A Follow-Up, And It’s Going To Be Awesome

Believe it or not, it’s now 15 years since BMW first kicked off its ‘The Hire’ short film series with Clive Owen. As a form of branded content released directly on the Internet, the shorts were ahead of their time, placing Owen - credited as ‘The Driver’ - in situations where he’d have to drive BMWs jolly fast, usually while being shot at.

The films - which ran for two series - were slickly produced, directed by the likes of Tony Scott, John Frankenheimer (aka the bloke behind Ronin) and Ang Lee. In addition to Owen, the shorts featured other high-profile actors including Forest Whittaker, Gary Oldman and, erm, Madonna.

The new series is called ‘The Escape’, and judging by the sneak peak at the top of the page, it’s going to be brilliant. The first short even has Jon Bernthal from The Walking Dead getting all shouty.

It’ll also star Dakota Fanning and Vera Farmiga, and is directed by Neil Blomkamp of District 9 fame. It’ll go live on 23 October.