Video Exclusive: Nissan Launches "Innovation for All" Advertising Campaign
At Nissan, the past few months have been primarily dominated with news and coverage about the LEAF. The LEAF represents a whole new area for the brand to compete in, offering a mainstream all-electric vehicle.
At Nissan, the past few months have been primarily dominated with news and coverage about the LEAF. The LEAF represents a whole new area for the brand to compete in, offering a mainstream all-electric vehicle.
However, the innovation doesn't stop there. The brand has branched out in new ways with its new vehicles and over the course of its history. Now, Nissan using the LEAF as a springboard to a new campaign.
A success that media has overlooked has been 10 straight months of sales growth for the brand in the United States market. That's an impressive growth story.
Nissan advertising has been centered around the performance-focused "Shift_" campaign and "Innovation for All" is complimentary to that.
The first advertisement, "Innovations", debuts on August 28th during the ESPN College Football Preview Show. Nissan has provided us with exclusive video of the spots from the campaign. Two of the upcoming spots are shown below.
http://www.youtube.com/watch?v=bQO0imbouMg
http://www.youtube.com/watch?v=qPNEUCz6U70
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