Pebble Beach: Jaguar XJ75 Platinum Concept

This year, Jaguar is celebrating 75 years in business. It is something the brand has been celebrating all year. Why not milk it, right? They are doing that, introducing the XJ75 Platinum Concept at Pebble Beach Concours d' Elegance. Let's take a look.

One interesting thing about Pebble Beach is that the show has been increasingly used by luxury and sportscar manufacturers to debut their wares.

The XJ75 Platinum Concept does just that, giving Jaguar a presence at the show. The car is designed to show off the XJ's proportions, and curiously, provide inspiration to the "customization" opportunities for the car.

Could this indicate a Jaguar personalization program? Who knows, but it seems like a no brainer to us.

The XJ75 is finished in a black and white paint scheme designed to convey a feel akin to platinum metal. The white paint chosen is Satin Matte Pearlescent and exterior chrome has been changed to either a dark chrome or gloss black. The look is striking, although perhaps not what this writer would choose for his own XJ.

Inside, the customization is taken even further. Designers, led by XJ Chief Designer Giles Taylor, replaced the car's leather with a Jet Softgrain interior, adding details like pearlescent white air vents, veneers and diamond stitch suede inserts to the seats and headliner.

They also added in a bit of color in the form of mauvine purple flashes that line the center console and glove box.

To top it off the car gets a special clock made in partnership with the Bremont Watch Company. The bespoke timepiece was designed in Britain and assembled in Switzerland.

If you want an XJ like this - well, you can't have one. At least, not from Jaguar - for now. This car could be a trial balloon for customer interest for factory-modified Jaguars, but only time will tell.