The Infiniti Brand Will Soon Be Dead In Europe

Infiniti has announced that it will withdraw from the Western European market as part of a big restructuring plan
The Infiniti Brand Will Soon Be Dead In Europe

Nissan’s luxury division Infiniti will soon disappear from Western Europe. The brand announced today that it will be withdrawing from much of the European market in early 2020 as part of a “restructuring plan,” which will see it put a greater focus on its “largest growth markets,” which are North America and China.

Infiniti has struggled to make an impact in the UK, where last year it sold just 750 cars. It builds the Mercedes A-Class/GLA-based Q30 and QX30 at the Nissan Motor Manufacturing plant in Sunderland, although that will stop by the mid point of 2019.

The Infiniti Q60 Black S concept was revealed in Geneva two years ago
The Infiniti Q60 Black S concept was revealed in Geneva two years ago

Infiniti is currently looking at finding “alternative opportunities” for affected employees. Western European Infiniti dealers will remain open, and will do so until a plan for post-withdrawal aftersales care, warranty repairs, servicing and maintenance is decided on.

Infiniti has blamed tightening emissions regulations in the continent for the move. From next year, fleet averages will need to be 95g/km, a target the brand says it will not be able to meet without significant investment.

“Infiniti and Nissan Motor Corporation are confident in this restructuring plan for the long-term vision and success of the brand, for its employees, customers and shareholders,” the company said in a statement.


Valanti Demetriades

Nissan be like “ To Infiniti and be gone!”

03/12/2019 - 15:29 |
120 | 0

Dude, if comment of the week was still a thing, you would take it, that is the funniest thing I’ve read recently!

03/13/2019 - 00:38 |
20 | 0

Nooooooooo…I wanted the Black S to be produced so much :( ! Never been so excited by a 4 seat coupe design since the BMW e92 release …

03/12/2019 - 15:32 |
10 | 0

Wait… they sold those in Europe?

03/12/2019 - 15:33 |
38 | 0
RWB Dude

In reply to by Anonymous (not verified)

Ikr I’m so confused I thought it was just an American thing

03/12/2019 - 15:39 |
28 | 0

In reply to by Anonymous (not verified)

yes, but every dealership and service shop is in poland, germany and france

03/12/2019 - 19:51 |
0 | 0


03/12/2019 - 15:49 |
4 | 14

legit wont make a difference.

problem with Infiniti is that their poshed up Nissans….
theyre not trying to be different unlike Lexus, and thats the problem

03/12/2019 - 15:53 |
6 | 2

In the end if you want an infiniti you could always go for a Nissan or a Renault Talisman (not that similar)

03/12/2019 - 16:08 |
2 | 0
Dan H.


03/12/2019 - 16:02 |
2 | 0
Daniel Busker

infiniti is a luxury brand by american standards which is not good enough for european standards. i mean you cant get away with shit like this over here

03/12/2019 - 16:58 |
30 | 2

Infiniti is not considered a competitor to mainstream luxury brands. It is a step down from the german hierarchy, and even lexus. It’s closer to Buick.

03/12/2019 - 18:45 |
0 | 0

Oh and the infotainment. The dual screen set up on Q50 was widely reckon as terrible to use when it came out back in 2013. Five long years later, the brand new QX50 is still using the exact same system. I mean seriously Nissan, even Subaru have came out with a functional modern infotainment system within these six years.

03/12/2019 - 21:38 |
4 | 0

infiniti is not a luxury brand in america. its a pice of junk.

03/12/2019 - 22:23 |
2 | 4

WHAT ???!!!! OH HELL NO !!!!

03/12/2019 - 18:35 |
8 | 0

We get the VR30TT for the Q50/60 here in the US. The engine is based on the Nissan GTR. Easy to mod. Mod output is around 550whp. The car sells for around $35,000 and with a $5000 mod, the car can outrun many other vehicles for 3x price. Not surprising it didn’t sold well in Europe with the 2.0L engine.

03/12/2019 - 23:12 |
6 | 0
Chewbacca_buddy (McLaren squad)(VW GTI Clubsport)(McLaren 60

In reply to by Anonymous (not verified)

Holy fck, really? Is it really that easy to get 550 rwhp?

03/12/2019 - 23:19 |
2 | 0
RonTheCarGuy (CT Jedi Order)

Use me as the F button

03/13/2019 - 04:11 |
2 | 0



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