Honda Has A New Badge And Supercar-Like Concepts

Such is the way of marketing, it seems manufacturers can’t get enough of spinning their electric vehicles into a separate sub-brand. BMW did it first with the i branding, while Volkswagen has the ID line with Mercedes offering an array of EQ models, just to name a few. Now Honda will be getting in on the act, and if the concepts are to go by, it could make for some of the most dramatic-looking cars out there.

Its new ‘0 Series’ will be arriving in 2026, and you’ll be able to spot these new EVs from any normal Honda by its updated H badge. It drops the surround, with the widened capital letter now standing alone. The rest of the range will continue to carry the existing branding.

That is if the radical styling of these cars isn’t enough to do the trick. Honda hasn’t stated how far from production these new concepts, the Saloon and Space-Hub, are but with just two years until Honda plans to launch the 0 Series you’d expect them to have more than a slight influence on the road-going things.

Not that we’re getting much of a ‘Saloon’ vibe from that particular concept. There’s gullwing for a start, and the rear looks more Breadvan than anything. We’re fans of the very ‘90s-looking bubbled windscreen and stubby nose, mind you (Ford GT90 anyone?).

We’d imagine any production version would tone the interior down a little too, although perhaps less so than you’d think. A dashboard-width screen isn’t out of the question considering and has already been deployed on the E supermini and, in an age of Tesla and Lexus fitting yokes to its cars, the radical steering wheel wouldn’t be all that much of a shock to see.

Meanwhile, the Space-Hub had managed to do the rare feat of being a genuinely different-looking electric SUV. Bravo. Honda has said very little about the car, but promises it will be a “hub that connects people to people and people to society, generating mutual resonance with each other”. Whatever that means, exactly.

North America will be the first to get the production Honda 0 Series models, eventually reaching most global markets.