GM 60 Day Guarantee - One Car Returned?

Coinciding with the new "May the Best Car Win" tagline (and recently, the CTS-V Challenge) the GM "60 Money Back Guarantee" was launched. Many speculated the program could be quite risky if many took it up. That has been far from the case though.

Proof of the program's success is in the statistics. Only 100 customers have opted to participate in the program, and out of those 100, only 1 has returned a vehicle - that vehicle being a Corvette. Yes, you heard that right. Someone not liking a Corvette?

Well, it turns out the Corvette's buyer opted for a manual-transmission and decided 30 days later to return it for an automatic one. Not even a real return! When purchasing a new GM vehicle, you're allowed to pick between participating in the program or getting a $500 rebate. Customers are overwhelmingly opting for the $500 rebate.

Meanwhile though, regardless of participation in the program, consideration for GM's products is up and transaction prices have increased dramatically. J.D. Power data says that the average purchase price of a GM vehicle has jumped to $35,069 – up $8,000 from September of last year.

That is a huge increase, and far outpaces the industry average of $30,327, a figure that is up by $3,613. Like the program or not, the buzz around it and customer awareness of it is helping GM significantly.