Ford Releases New Pics of Taurus SHO

The Taurus is back. Big time! What am I talking about, Ford as a whole is back. From the Fusion to the Fiesta, to the Taurus to the line of new products at Lincoln, Ford is undergoing a product renaissance. Couple that with the company not accepting government loans and you have a powerful combination out there in the marketplace. Ford has gotten a lot of free publicity over it's stance on the loans.

Today is the launch event for Ford's Taurus SHO, a model that car enthusiasts everywhere are drooling over. Driving impressions of the model are still under embargo, but Ford thought it was fitting to release some new pictures of the car to coincide with the event.

Wow! Is that good looking or what? The more I've seen of the new Taurus, the more I like it. This car is nothing like the recent cars that have worn this storied name. "Superman" Taurus indeed! I think it was smart to keep the name for the new model given all the press attention that it has received. Initial reactions have been fantastic, with Esquire naming the Taurus it's first-ever car of the year.

It's odd that a normally ho-hum family car like the Taurus would be so wanted. The SHO really is becoming an object of desire with people! While a good deal, at $45,175 it will be out of the reach of most though, so this could be a great aspirational vehicle for Ford.

As for the standard Taurus, is the revival of the Ford family car in the American marketplace upon us? Could we really the SHO catching on as a rival to performance luxury brands like BMW?

We'll have to wait for the answer to that question, but the fact that Ford (and a Taurus!) is even being mentioned in the same sentence as those brands shows that something has changed. Drastically. Welcome back, Ford!