BMW 3-series owners, Audi A4 drivers and Mercedes C-class OAPs, take note; there's a new kid on the block and it's from a car maker you'll likely only associate with Red Bull Racing or that ridiculous V8-powered SUV, developed by that there Vettel kid.
This new Infiniti Q50 model - which replaces the G37 saloon - is powered by either a 168bhp 2.2-litre diesel engine (courtesy of Mercedes) or a 359bhp 3.5-litre V6 hybrid unit, the latter of which makes the Q50 one of the fastest cars in its class: it'll hammer from 0-62mph in around 5.0sec, before galloping to a limited top speed of 155mph.
A six-speed manual gearbox or seven-speed auto is available on the oil-burner, while the Hybrid gets the seven-speeder only.
The big news with the Q50 comes with its 'Direct Adaptive Steering.' It's a completely electric system, which gives the Q50 more steering precision than its rivals. You can select how heavy you want the steering to be via the car's touchscreens...
Because the Infiniti Q50 is aimed squarely at young and successful entrepreneurial types, you'll find some cool tech in its cabin. Those aforementioned touchscreens are so in these days, which is why Infiniti's installed two of the things into the dashboard. You can tweet, navigate and 'Like' your way through traffic, while downloading the latest version of Angry Birds.
You can get your hands on the Infiniti Q50 this autumn. Prices are still under wraps, but we've been told that it'll undercut an equivalent Beemer's price by around four per cent. Sound tempting?