Saab Is Dead, And Actually For Real This Time
The most curious thing about the death of car manufacturer Saab is that it never really died. Not entirely, anyway: Chinese-backed NEVS (National Electric Vehicle Sweden) bought the company’s assets a few years ago, with ambitious plans to launch a range of new electric cars under the illustrious brand.
There has been doubt over whether or not NEVS could use the Saab name, and sure enough, that part of the plan has now been dropped. The owner of the brand - aerospace and defence firm Saab AB, owners of Saab Automobile until 1990 - will no longer allow NEVS to use the name.
Although if you listen to NEVS, the company is attempting to put a positive spin on the development, with president Mattias Bergman saying: “With sincere respect to our history and heritage, we want to be recognised as ourselves – a sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone.”
What this means is the Saab name is at last dead in the automotive world, and we’re rather pleased about that. It means the brand can die out with some dignity, rather than being used for a bunch of bastardised electric 9-3s destined for the Chinese market. Instead, we can focus on remembering Saab for all the cool and quirky cars it built over the years.
Comments
So the “Saabbath” day is held in memory of Saab.
As someone who owns a saab, this hurts me deeply
Same here!
Hidden unlock: You discover Scania is same as SAAB!
no it’s not, it used to but the companies split and they are not related to each other besides the logo
Even though it’s really sad, I still think that some of the quirkiness that Saab is known for still will be a part of the Nevs cars. After all, half the company still consists of old Saab workers.
I’m Saabbing in sadness!
It’s a tough world these days for car companies that don’t have a strong consumer base. The Viper and Evo may have been amazing cars, but their sales were pathetic. A large reason for this is due to price: nobody wants to pay 35k grand for sedan with a 10k interior. The latest gen Viper is quite refined, but it is still much more expensive than the Vette, which offers 90% of the performance.
People rag on the Corvette for using pushrod engines and leaf spring suspensions, but these choices are not only performance and durability considerations; they are cheaper too. The performance bargain offered by the Vette is why it is such a seller.
What I’m getting at is that its hard for a company like Saab to exist these days. People want the most for their money and the best in everything. And if you don’t offer that, you’re out.
Lets all take a moment of silence for the dentistjet company #LONGLIVEWASAABI
SAABes qué? *you knoow what?
(Is a joke lol)
https://m.youtube.com/watch?v=w0pXlvoQN6Q
One of the prettiest of their vehicles was the 900 to my mind.
Imagine if it had rwd (and engine swap obviously)
Nah, its much better with fwd! ;)
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