ASC Does What GM Wouldn't Let Pontiac

With the ink on the Pontiac death announcement barely dry, many are wondering about all the lost opportunities for GM's performance brand. Chevrolet has just launched the hot-selling and highly-anticipated Camaro without a Pontiac counterpart. ASC Creative Services is happy to oblige with their modifed-Camaro-turned Firebird Trans Am. 

The car takes classic Pontiac cues and interprets them in an modern way. I particularly like the modern looking stainless-steel surrounds that frame the front end details. Helps make the design look more modern too. It didn't take much in the way of actual changes, but the look of the Camaro is transformed anyhow, clearly offering a throwback to Firebird Trans Am models of yore.

This design has been created by company ASC Creative Services. ASC has been heavily involved in the auto industry, working heavily with General Motors in particular but among others Toyota, Saleen and Suzuki. These companies have have contracted out design and concept construction work to them. In addition they have produced vehicles for production, like the Buick GNX. So these guys clearly know what they are doing.

Other than these pictures, we don't know a whole lot about this vehicle. If it follows convention at all though, there probably will be minimal changes to the interior, if any. Camaro owners will be able to have ASC convert their car into this Firebird Trans Am you see here. There is the potential of a turn-key offering though for the true die-hard fans.

I'd expect more details like pricing and information on performance upgrades (if any) to come very soon. ASC probably wants to capitalize on this as it has the potential to be a big moneymaker. This design has already garnered a lot of attention and will continue to do so as there are a ton of Firebird fans out there outraged over the killing of Pontiac and lack of a new Firebird.

Could a new Pontiac Firebird have sold well and helped create more economies of scale for the Camaro line? That we will never know, but we do at least have a good idea of what one might have looked like.

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