Land Rover Has Built A V8 Defender In A Menswear Department

To mark the opening of a new menswear department in Selfridges, Land Rover inserted a Defender chassis through a first floor window and then rebuilt the rest
Land Rover Has Built A V8 Defender In A Menswear Department

Land Rover has built a one-off Defender in the middle of Selfridges department store in London. As you do.

With the help of a crane the company inserted the bespoke 4x4’s rolling chassis via an 11-metre-high first-floor window before it was lowered to the new menswear department floor, along with the box of parts needed to build it back into a functional vehicle.

Land Rover Has Built A V8 Defender In A Menswear Department

Five Land Rover Classic technicians rebuilt the off-roader in just over four days, all in plain view of the shopping public. The special Defender is a 110 Works V8 Soft Top model with a neat 401bhp. Originally a 2016 model-year 110 pick-up fitted with a 2.2-litre diesel engine, it was rejuvenated by Land Rover Classic in a process starting about five months ago.

Land Rover Has Built A V8 Defender In A Menswear Department

Designed with a Selfridges-branded canopy in the retail firm’s trademark yellow, it will be on long-term display at the Oxford Street store. Shoppers will be able to sit in it and soak up all the Britain.

Jaguar Land Rover Classic Director, Tim Hannig, said:

“Everything on this car, from the custom cross-stitched leather to the unique Selfridges hood and Works V8 Conversion, has been created at our state-of-the-art Classic Works facility in Coventry.

“This may be the most quickly-assembled one-off Defender in the world, but it will be on display at Selfridges in London long enough for customers to enjoy.”

Comments

Simone Mascia

Ok now just put it back in production please

10/29/2018 - 12:20 |
50 | 0
A Car Guy

Sad to see a special one off car like that destined to sit on display rather than be driven.

10/29/2018 - 13:05 |
5 | 0

But it’s in an mall! That’s what the special edition was built for, but I see your point.

10/29/2018 - 13:25 |
4 | 0
Anonymous

One of my older step siblings and their high school Senior class did this as a prank to their shop teacher. It wasn’t a Land Rover though

10/29/2018 - 13:09 |
11 | 0
CannedRex24

bollocks boast chaps, but alas

10/29/2018 - 14:42 |
2 | 1
UnknownCat13

How much of this car is SEMA Bluetooth spec then?

10/29/2018 - 23:44 |
0 | 0

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