Matt Robinson profile picture Matt Robinson 3 years ago 54
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Adidas Isn't Happy About Tesla's Old Model 3 Logo

The sportswear brand has filed a challenge against Tesla for its three bar Model 3 logo, but the car company has already dropped the design

Remind me later
Adidas Isn't Happy About Tesla's Old Model 3 Logo - News

Take a look at the Model 3 logo above. Remind you of anything? According to Adidas, it’s a little too reminiscent of its own ‘three bar’ motif that appears on its logo and is used extensively on the clothing it produces.

Adidas Isn't Happy About Tesla's Old Model 3 Logo - News

Engadget reports that Adidas filed a legal challenge over the Model 3 logo as it is “likely to cause confusion”. Adidas justified its position due to Tesla’s plans to put the logo on various pieces of merchandise including clothing.

The dispute gets particularly interesting when you find out that Tesla already dropped the three bar logo a few weeks ago, switching to a numeric ‘3’. Sure enough, a quick peruse of Tesla’s own website shows the change has taken effect.

Tesla's Model 3 logo as it appears on the company's website
Tesla's Model 3 logo as it appears on the company's website

Speaking to Engadget, Tesla insisted dropping its application for the three bar logo was an internal branding decision, rather than anything to do with Adidas’ complaint.