Adidas Isn't Happy About Tesla's Old Model 3 Logo

The sportswear brand has filed a challenge against Tesla for its three bar Model 3 logo, but the car company has already dropped the design
Adidas Isn't Happy About Tesla's Old Model 3 Logo

Take a look at the Model 3 logo above. Remind you of anything? According to Adidas, it’s a little too reminiscent of its own ‘three bar’ motif that appears on its logo and is used extensively on the clothing it produces.

Adidas Isn't Happy About Tesla's Old Model 3 Logo

Engadget reports that Adidas filed a legal challenge over the Model 3 logo as it is “likely to cause confusion”. Adidas justified its position due to Tesla’s plans to put the logo on various pieces of merchandise including clothing.

The dispute gets particularly interesting when you find out that Tesla already dropped the three bar logo a few weeks ago, switching to a numeric ‘3’. Sure enough, a quick peruse of Tesla’s own website shows the change has taken effect.

Tesla's Model 3 logo as it appears on the company's website
Tesla's Model 3 logo as it appears on the company's website

Speaking to Engadget, Tesla insisted dropping its application for the three bar logo was an internal branding decision, rather than anything to do with Adidas’ complaint.

Comments

Anonymous

I thought anything Adidas today had the weed logo. Maybe it’s just here in America.

02/10/2017 - 11:19 |
16 | 2
Mr.PurpleV12

In reply to by Anonymous (not verified)

I always thought it was a push block for sprinting…

Or whatever those pushoff things are…

02/10/2017 - 11:33 |
8 | 0
Boosted69420

In reply to by Anonymous (not verified)

that’s the logo for adidas original

02/10/2017 - 11:34 |
10 | 0
Freewie

In reply to by Anonymous (not verified)

They use both of them.

02/10/2017 - 11:57 |
6 | 0
HfromB

In reply to by Anonymous (not verified)

I’ve always mistook Adidas Original for Daewoo XD

02/10/2017 - 14:42 |
6 | 0
okkk

I guess slavs will now drive teslas instead of golfs and 318D.

02/10/2017 - 11:19 |
376 | 0
Anonymous

In reply to by okkk

Rich Slavs maybe.

02/10/2017 - 13:04 |
30 | 2
Evoist

In reply to by okkk

Ои блин, i need to get tesla really quick so i can rush b cука блять in style

02/10/2017 - 14:44 |
60 | 0
Anton 3

In reply to by okkk

I checked your statement and found out that two of my three sweat pants are from Adidas. So, you’re right.

02/10/2017 - 18:05 |
6 | 2
Dylan 15

In reply to by okkk

The new blyatmobile

02/14/2017 - 16:57 |
0 | 0
AmilBRZ 🌐

Tesla’s attempt to be slav.

02/10/2017 - 11:30 |
28 | 4

Technically speaking he WAS a Slav :D

02/10/2017 - 11:50 |
18 | 2
Elias E

How about Suzuki? Looks more similar

02/10/2017 - 11:59 |
164 | 4
Raregliscor1

In reply to by Elias E

sssssssh

02/10/2017 - 12:20 |
28 | 2

Beat me to it!

02/10/2017 - 16:22 |
0 | 0
James Marshall

In reply to by Elias E

Suzuki’s defence would be that it’s actually inspired by the SC100 Whizzkid of the late 70’s….actually, plot twist; Suzuki could sue adidas for copying the Whizzkid’s rear vents in their logo xD!

02/10/2017 - 21:53 |
36 | 0
Diarmuid Marsden

In reply to by Elias E

That’s not a logo though

02/11/2017 - 20:20 |
0 | 0
Anonymous

What are they worrying about? That people be like ‘oh no, i bought a brand new tesla instead of some sneakers’

02/10/2017 - 12:14 |
52 | 2
Quinn Kirlew

In reply to by Anonymous (not verified)

I hate when that happens

02/10/2017 - 15:52 |
26 | 0
Tapan Kamath

Oh what the f*. How will people get confused between a car and a shoe brand?! Also, the 3 and the in the Tesla logo look the same anyway.

02/10/2017 - 12:17 |
8 | 0
7367Network

How on earth would Adidas think that the 2 logos look similar?
To me… they’re totally different. Someone at Adidas must be bored.

02/10/2017 - 12:25 |
122 | 4
Niko Ala-Rämi 🇫🇮

In reply to by 7367Network

Or blind

02/11/2017 - 17:13 |
2 | 0

Adidas is defined by the 3 stripes, it’s not a matter of the logo as such. The 3 stripes are a bigger symbol of Adidas than the logo.

02/11/2017 - 22:22 |
6 | 2
Jakub Grzybacz

[DELETED]

02/10/2017 - 12:44 |
0 | 0
Anonymous

So Tesla is wearable car?

02/10/2017 - 13:05 |
6 | 0

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