According to a report by Reuters, Volkswagen is looking at re-using as many parts as possible for its next generation Golf. Doing this could easily help the company save millions of Euros, however is does come with a small risk of losing ground on its rivals. Volkswagen is in the fortunate position of already having a class leading car, so it can arguably afford to slow its progress into the next generation.
On the down side, customers may be less willing to part with cash to upgrade to a new model if it’s largely identical to the one they already have. It’s a tight rope that VW will have to walk very carefully.
Bad news for bigwigs at the German manufacturer. As part of its attempts to cut costs, Volkswagen is freezing promotions of staff in managerial positions. This does seem like something of a token gesture, though. VW is a large company, so while the relatively small wage increases this nullifies will soon add up, it likely won’t make much of a dent in the €30bn Euro cost of the scandal.
In fact, a works council chief called the decision “merely symbolic”, saying the move would only affect employees. He also expressed concern that, in a “cost cuts at any price” company culture, manager bonuses could be unfairly impacted.
It is reported that Volkswagen spends about €1.5m (£1m, $1.6m) on football team sponsorship every year, but that looks set to be axed under its new investment budget. With anything that’s ‘not essential’ at risk of getting chopped, it’s easy to see why sponsorship deals may be cut.
That’s exactly what’s set to happen, according to German newspaper Bild am Sonntag. Currently, Volkswagen sponsors Bundesliga sides Hannover 96, Werder Bremen and Schalke 04, and Second Division side 1860 Munich.
In a move that will save a massive €100m, VW has revealed that it will be putting the building of its new design centre in Wolfsburg on hold. The centre was intended to be a flagship design studio for the company, but it is now deemed an unnecessary extravagance.
Recently we heard that Volkswagen was planning to bring a successor to the cult hero Phaeton, in the form of an electric vehicle. It would’ve been a bold but understandable move; bringing silent EV power to the luxury market seems like a no-brainer.
Unfortunately a new electrified model of an already niche product just isn’t likely to reap the kind of profits VW requires, so the Phaeton EV project has been put on ice.