Porsche CEO: 150,000 Cars a Year

I'm officially confused. There has been two opposing stories that have come out about Porsche's future - one that says the Panamera and Cayenne are done for, and that Porsche is being taken closer to its roots under VW's ownership. That claim is far-fetched at best, given the Cayenne is a relatively good seller and is highly profitable. The Panamera could be a similar profit maker if it sells well.

The other says that Porsche is going to not only just keep the current model lineup intact, but add new models as well. But that's not even the whole story of why I'm confused. Are you confused yet about by confusion? Don't worry, I'll clear it up.

This is why I am confused:"If the world economy picks up again we can well imagine unit sales of 150,000 Porsche cars per year," says CEO Michael Macht to Welt am Sonntag, a German newspaper "But we won't achieve this with the four models that are existing today. Otherwise, we would have to significantly increase the number of cars of the current models. And then we would not be exclusive anymore. Therefore we have to think about new vehicles."

Huh? So they can achieve 150,000 units, but not with the current four models. In order to do so, they'll need to increase the amount of models, but then they would not be exclusive. So they are going to think about that possibility anyway?

Porsche purists can't be happy about this. You can't draw every conclusion off of a few comments, but there's added weight given the fact that this was the likeliest course of action for Porsche under VW. If true, welcome to the new Porsche with seven models and upwards of 150,000 cars sold a year.