New PSA Strategy Group 'Will Deliver 40 Electrified Cars By 2025'

French car maker PSA is – apparently reluctantly – forming a business unit to focus on electric cars in an attempt to keep pace with the likes of the Volkswagen Group and the Renault Nissan Mitsubishi Alliance.

The owner of Citroen, Peugeot and DS, not to mention Opel and Vauxhall since buying them from General Motors, will have a new outfit operational in 2019. It will be dedicated to “defining and deploying the group’s electric vehicle strategy and rolling out the related products and services,” PSA said in a statement.

Carlos Tavares, chief executive of the group, is known to be relatively anti-EV. The Financial Times quotes him displaying a clear resistance to change at the Frankfurt Motor Show last year. He said:

“If you have ministers in Europe who say they will forbid the use of internal combustion engines, then I have to comply and we will have to transform, re-engineer and retrain. But if electrification is not profitable in future, we all have a problem.”

PSA says it will conjure up 40 electrified vehicles by 2025, many of which will share derivatives of the same mild, closed and plug-in hybrid systems.

Source: Financial Times