Chevrolet Has Cranked Up The Freedom With A US-Wide Truck Legends Loyalty Scheme

Chevrolet has announced a nationwide roll-out of the Truck Legends programme, introducing loyalty benefits for a huge number of its die-hard customers.

Anyone who has ever bought or leased a Chevy truck brand new in the US will qualify, as will anyone with a Chevy truck with over 100,000 miles on the clock. Apparently the Texas pilot scheme for Truck Legends was a huge success, attracting 5400 members.

As part of the scheme, these select ‘loyal owners’ will occasionally be invited to special events and ‘once-in-a-lifetime experiences’, like a Chevy Trucks Centennial Celebration this December, where Dale Earnhardt Jr. will be among the famous Chevy drivers that fans can meet.

Members will also get goodies like Chevy Truck Legends branded hats, generic stickers and special stickers denoting mileage milestones or numbers of Chevy trucks owned. Some Chevrolet dealers may even offer members exclusive discounts, but details are thin on the ground.

Owners who think they qualify can register at www.chevytrucklegends.com.