Dodge Challenger SRT Demon Will Cost "Well Below" $100k

As Dodge so gleefully told us during that extensive teaser campaign, the new Challenger SRT Demon has been heavily re-engineered compared to the ‘lesser’ Hellcat. We’re talking about the addition of an air conditioning-based charge cooler , a trans brake, a heavily upgraded driveline and much more besides. With all those changes, this thing is going to be devilishly expensive, right? Well, not necessarily.

Speaking to Road and Track, Tim Kuniskis - FCA’s Head of Passenger Car Brands - said: “Obviously [the Demon’s price] will be more than a regular Hellcat, but it’s gonna be well below six figures”. With the Hellcat costing $64,195 in the USA (it’s not sold in the UK, boo etc), we’re going to make an educated guess of around $90,000 for the Demon.

Given all the work that’s gone into it, and the fact we’re talking about an 840bhp car that’ll do 0-60mph in 2.3 seconds, that seems like outstanding value for money.