Matt Robinson profile picture Matt Robinson 9 months ago 38
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US Alfa Sales Went Up Over 2000% In 2017, But Don't Be Fooled By The Big Number

A pair of new models for Alfa Romeo in the USA have rather skewed the brand's year-on-year sales growth

Remind me later
Alfa Romeo - US Alfa Sales Went Up Over 2000% In 2017, But Don't Be Fooled By The Big Number - News

Your eyes do not deceive you: Alfa Romeo’s US sales really did go up by well over 2000 per cent in 2017. Or to put it another way, they grew nearly 23-fold relative to 2016. But as was the case with the 843 per cent February 2016/February 2017 growth we looked at early last year, it’s not that simple.

It’s down to the fact that last year, Alfa only sold the ultra-niche 4C in the USA, of which it shifted just 528. Now, the company has been bolstered by the release of the more mainstream Giulia and Stelvio, and as a result, sales have jumped to around 12,000, Bloomberg reports.

Alfa Romeo - US Alfa Sales Went Up Over 2000% In 2017, But Don't Be Fooled By The Big Number - News

So it’s not time to break out the prosecco just yet, given the way the percentage has been skewed by the new models. Bloomberg’s figures give the Giulia, for instance, just a 2.5 per cent market share in the hard-fought compact exec market, showing that Alfa Romeo remains a rather leftfield choice in the country.