Matt Kimberley profile picture Matt Kimberley 4 years ago

Annoying Adverts Could Soon Blight Your Car's Media Screen

Who doesn't love the constant barrage of advertising in the modern world? Apart from everyone, that is? Too bad, because adverts are coming to cars whether we like it or not

Remind me later
Annoying Adverts Could Soon Blight Your Car's Media Screen - News

What’s your absolute favourite thing about the Internet? It’s the adverts, right? And your favourite thing about TV? Also the adverts. I knew it. Gosh darn it, we all just love those adverts.

That’s great news, because soon adverts could start being channelled straight to the screens in your own car – or else you’ll be charged more money to use connected-car services. Wonderful.

A tech company called Telenav has announced an ‘in-car advertising platform’ that would basically hijack your infotainment system with ads whenever you’re stationary and trying to use connected services. You know when you’re playing a mobile game and you’re constantly bombarded with gameplay-incentivised ads that get you an extra life or double the reward? We all have nothing but love for those ads, right?

Annoying Adverts Could Soon Blight Your Car's Media Screen - News

The company’s hellish plans involve making you pay more for services if you don’t watch the adverts. A red-irised spokesperson for Telenav, who presumably concealed their horns within a large hat, claimed that the approach would “help car makers offset costs related to connected services such as wireless data, content, software and cloud services.”

Can’t we all just use our smartphones, given that we already pay for the data and service provision? Yes, of course we can. If we want to find something to eat we can already look that up by stopping at the roadside.

Telenav’s CEO, who we imagine to be staring hungrily at our wallets while saying this, said the system is “an exciting new opportunity… to monetise connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely-delivered, engaging and relevant offers.”

We’ll still pass, thanks. This sounds like all the reason we could ever need to avoid fully Internet-connected cars altogether.

Source: Silicon Beat