Geneva 2010: Audi A1 is Official

Is it March already? It sure seems like it, because the releases from the Geneva Motor Show have been coming out fast. One of the most important was released just today as well, the new Volvo S60. It is Audi's turn now though, and the Audi A1 is here - finally, and yes it is the official production model.

Audi has seen to fit to tease the car endlessly over the past few months -  we even already know its official spokesman in Europe, Justin Timberlake.

If you've seen the Audi Metroproject Quattro Concept, you've seen the A1 - even down to the red and silver-on-the-roof paint scheme, which is Audi's take on the classic MINI white roof, and a look we quite like.

Groundbreaking the A1 isn't, but it isn't supposed to be, The car follows closely to Audi's signature styling cues, which work really well on the car's small body.

In case there is any guessing, this car is aimed squarely at the MINI and the Fiat 500. The A1 is part of Audi's push for higher global sales figures.

The inside is done in Audi's typical high-quality fashion, and looking smart with its two-tone color scheme. The design is a bit different than the typical though, probably in part due to its more affordable pricing.

The dash is sparse and straightforward, with simple controls. In addition, there are round interior vents, which, save for the TT, is unlike other Audis. The vents have an interesting design that seems a bit similar to the ones in the new Jaguar XJ.

Moving on to engines, the A1 is powered by two gasoline or diesel motors. The gasoline engines available are Audi's 1.2 liter TFSI, making 86 horsepower and 118 pound feet of torque and a larger 1.4 liter unit TFSI unit that makes 122 hp and 147 lb-ft.

Far as the diesel engines go, the two 1.6-liter TDIs (differentiated by power figures) make either 90 hp and 169 lb-ft or 105 hp and 184 lb-ft. For transmissions, you can choose a five-or six-speed manual, as well as Audi's seven-speed S Tronic dual-clutch unit.

At launch, the A1 is only available with front-wheel drive (no Audi Quattro!) The A1 goes on sale in Europe later this year, available in two trim levels, Attraction and Ambition.

An S Line accessories package and 18-inch wheels will be available as well. No word on an United States launch, but European pricing is supposed to start at around 16,000 euros (about $22K USD at current exchange rates).