BMW Billboard Prompts 911 Calls

Ah, advertising. Any publicity is good publicity, right? The aim of advertising is to garner attention for your product. Some succeed a whole lot better than others - this one is one of those.

BMW dealerships are no strangers to ads that get attention. If you'll remember the Audi vs. BMW ad war that played out in Santa Monica, California last year, you'll know what we're talking about.

This time, the billboard was put up by Bridgeport BMW in Bridgeport, Connecticut to promote an overnight test drive program. To illustrate the program, they put up a mannequin (in pajamas) and a big teddy bear.

Get it, overnight? Apparently, the manniquins were a bit too lifelike for some, and motorists began calling 911 to report the man and his teddy bear. The Associated Press has reported on the story, with the video included below. Other than the fact that dispatchers are being sent calls about a non-existent problem, we'd have to say hats off to Bridgeport BMW.  They certainly got our attention!

httpvh://www.youtube.com/watch?v=nH2RgvLx34E