Audi's Is Killing Off Its 'Repetitive' Design Approach

The VW Group-owned brand has said that there'll be much more differentiation between the styling of its models in the future
Audi's Is Killing Off Its 'Repetitive' Design Approach

You only have to look at the current Mercedes line-up or that side gill thing spreading through the BMW range to understand that ‘familial’ styling is the order of the day for premium cars. However, some will buck the trend: Audi - a manufacturer often criticised for a ‘Russian doll’ approach to styling - has said that it wants to tread a different path.

“This [familial] design process was used to make Audis more recognisable in newer and emerging markets,” Audi chief exec Rupert Stadler told Autocar. “Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look,” he added.

Audi's Is Killing Off Its 'Repetitive' Design Approach

The firm has already started to do this with cars like the Q2 (above), which doesn’t just look like a Q3 that’s shrunk in the wash. And that’s a good thing.

Further opportunities for variation will arise thanks to Audi’s foray into fully electric vehicles. Packaging can be much more flexible when a big, bulky engine and all its ancillaries are taken out of the equation, so we can expect things like “shorter overhangs and lower bonnets,” Stadler says.

So, that’s something to sweeten bitter pill that is the inevitable demise of good old-fashioned engine noise…




01/04/2018 - 14:02 |
0 | 0
Dominik Maslyk (Euro & JDM Addict) (Autistic boi)

Yay! Finally we might find something original

01/04/2018 - 16:04 |
0 | 0

I want the Q2 in America

01/04/2018 - 16:58 |
0 | 0

I want the RS6 in America

01/04/2018 - 23:28 |
2 | 0

About time Audi started differentiating its model a bit more! Got sick of confusing them!

01/04/2018 - 17:18 |
1 | 1

I think thats what made current audi and vw users to buy this cars. Option to get the same car as top model but in prise and options adjusted to need. They didn’t opted for flashy car as they didnt want car which will be ugly after year or two.

01/04/2018 - 19:42 |
0 | 0

Is it just me or when Audi tries to make their cars different they look even more the same?

01/04/2018 - 21:23 |
1 | 0

…Nah, I see it too.

01/05/2018 - 21:47 |
0 | 0

bring back the 5.2 tfsi from the RS6

01/04/2018 - 22:55 |
0 | 0

In reply to by Anonymous (not verified)

I second this. V10 all the way

01/05/2018 - 00:20 |
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J. Maksym

I actually like their designs, they didn’t change much but become more refined over the years.
And comparing the A4 to the A6 and A8, they look more different between each other than, for example, the C, E and S-class

01/04/2018 - 22:56 |
4 | 0

Thank God

01/04/2018 - 23:28 |
0 | 1

idk why people say only audi has a matrjosjka type styling while bmw, mercedes, opel, volkswagen, even my beloved volvo is doing it (and some have been doing it for years).

01/05/2018 - 00:52 |
0 | 0


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