The New Toyota 'Supra' May End Up With A Different Name

Don't take it as a given that Toyota's new sports car will revive the 'Supra' title - it's just one of several names under consideration
The New Toyota 'Supra' May End Up With A Different Name

We’ve gotten to the point where pretty much everyone - from car fans to automotive publications - have just resorted to calling Toyota’s incoming new sports car ‘Supra’. But here’s the thing: it’s still not official, and Toyota may yet go in another direction.

Speaking to Auto Guide at the LA Auto Show, Jack Hollis, boss of Toyota North America division, said, “Yes, we have other ideas, and yes, the Supra name is in consideration.” He went on to say, “The name decision will not be made until next year as well. There are some other candidates for some other reasons that are really pretty strong.”

The wishes of the Internet’s car fans certainly haven’t escaped Toyota, though. “In today’s world of social media [we] let it go where it goes because that may even help to direct the final answer,” Hollis said. He also referred to the ‘Supra’ badge as a “leading candidate.”

The name is just one detail surrounding the car - part of a joint venture that’ll also spawn the next BMW Z4 - that remains unknown. We’re still not entirely sure when it’ll be revealed to the world (rumours had incorrectly pointed toward October’s Tokyo Motor Show), whether or not it’ll have a manual option, and exactly what kind of engines will be used.

Do you think Toyota should revive the Supra name, or go with something else?

Comments

Soni Redx (MD Squad Leader) (Subie Squad Leader)

Well good its really not like a Supra..

12/01/2017 - 21:33 |
2 | 0
Anonymous

At this point I am surprised there are still people who actually give a flying f* anymore about the supra.

12/01/2017 - 21:54 |
2 | 2
Anonymous

Should name it geoff

12/01/2017 - 22:36 |
0 | 0
Anonymous

why not just make it the new Tundra?

12/02/2017 - 00:40 |
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Anonymous

are those BMW M3/4’s competition package wheels?

12/02/2017 - 08:05 |
0 | 0
ᴶᵘˢᵗᴬᴿᵃⁿᵈᵒá

Supra or not,please make it a manual

12/02/2017 - 14:53 |
2 | 0
Anonymous

This car certanly isn’t going to be as tunable as every previous supra… And as the supra has gained its popularity from the tuners scene, I’m not sure about the supra name being the best option.
But from the marketing point of view… Fooling people into thinking that this is going to be a highly tunable monster of a car and give them only an overstressed I4 or V6 with twin turbo getting about 400hp and being ready to destroy itself after it passes the guaranteed milage. This option is much more possible from what we’re seeing from asian and european cars nowadays…
In America hellcat still uses cast iron engine block and most of the high performance cars still use dispacement to make power as it should be.

I think that the whole JDM hype in the true petrolhead world will soon die and most of the true einternal combustion engine fans are going to move over to U.S. cars as they seem care less about the whole global warming and pollution crap.
The people who will stay with their r36 gtr or the 2020 supra or sth will propably be some EV fanboys or non-car guy kids.

12/02/2017 - 16:12 |
0 | 2
[Flux]

In reply to by Anonymous (not verified)

[citation needed]

12/03/2017 - 02:09 |
0 | 0
Anonymous

I hope it won’t, this car is not worthy of carrying the Supra name

12/03/2017 - 09:15 |
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Jaker

If it would be worth the name, it would be great marketing move call it a Supra.

12/03/2017 - 12:06 |
0 | 0
Humza Mirza

I have a good name. The AECelipra

12/04/2017 - 21:22 |
0 | 0

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